Websites rebuilt to run themselves
Atomic Wax rebuilds business websites on modern infrastructure: faster than you thought possible, without losing your ranking, your look, or your mind.
Free · no call required · you get a written plan either way
Building business websites since 2000 · Shopify Select Partner · Prince Edward County, Ontario
Not a mock-up: visit it and feel the speed. Build two, a fifteen-page research site, is live at aibubblequestion.com. Launch notes for both are in Field Notes.
The condition
The site got slower every year. Something's always broken. You pay a monthly fee for "maintenance," which mostly means keeping the wheels from falling off. The last developer disappeared; the one before that rebuilt everything and made it worse.
So you've stopped asking. The website is just… how it is now.
It doesn't have to be.
The work
We move your website off the aging platform it's stuck on and rebuild it on infrastructure designed for how the web works now. Same content, same brand: sharper, faster, and dramatically simpler to live with.
01 · Speed
Your visitors stop waiting, and Google notices. This very site is built the same way: click around and feel the difference.
02 · Upkeep
No plugins to update, nothing to patch, no 2 a.m. emergencies. The endless maintenance fee goes away because the endless maintenance goes away.
03 · Ownership
You own everything: the site, the words, the design. No hostage situations, ever.
The math
Typical published market rates for keeping a small-business WordPress site alive, next to what the same site costs to run after a rebuild.
Today · A typical WordPress setup
After · The same site, rebuilt
Ranges reflect published care-plan and managed-hosting rates as of mid-2026. Your assessment report calculates this table for your actual site, from your actual invoices.
The deal
Free written assessment with no call required. Fixed quote before any deposit: most rebuilds land between $2,500 and $7,500. Site stays live throughout. Every URL redirect-mapped. No maintenance contract after. Everything in your name from day one. Rankings watched for 90 days.
The process
Send your website address and we examine your site the way a building inspector examines a house (speed, structure, what it's costing you), then hand you a plain-language report worth keeping whether you hire us or not. No call required.
Free · no call requiredA fixed quote, based on what your site actually contains. We move it piece by piece, and Google never loses track of you. Your site stays live the whole time.
Fixed quoteYour new site doesn't need babysitting. If you want ongoing improvement (better pages, better visibility, better numbers), that's a monthly arrangement. If you'd rather just own a site that works, that's fine too.
No lock-in
The studio
Atomic Wax is the studio of Peter Benes: designer first, builder second, in the business since before Google was a verb. The studio originally ran from 2000 to 2012, doing design and production for business owners and communications executives. It's back because the craft finally caught up with the ambition, and you deal directly with the person doing the work. No account managers, no junior team, no telephone game.
Who this is for
The owner
A fixed quote, a fixed process, and the same human every time you call. Your website stops being the thing you avoid thinking about.
The marketing lead
A designer runs this studio, so the rebuild respects your look. You get a modern editor for content, and pages built to show up in search and in AI answers.
The numbers person
Hosting in dollars, not hundreds. No maintenance retainer, because there's nothing left to maintain. The cancelled subscriptions alone tell a good story.
The next step
The assessment is free, requires no call, and ends with a written plan and a fixed price, whether you build with us or not.